Looking for new ways to attract customers? Put your business in the spotlight at GCT and let us help you promote your business with a theatrical flair.
Review the variety of advertising opportunities below and choose the option that makes your message sing to YOUR audience. In addition to exposure to our theatre patrons through your playbill ad, as an advertiser you will be our special guest at a Creative Partners’ Reception at intermission at every Opening Night performance.
We are grateful for your willingness to support artistic excellence in the Germantown community and we invite you to COME PLAY!
What are your options?
Playbill
Our PLAYBILL is the in-theatre publication of Germantown Community Theatre—the most complete resource for audience members to learn about the productions they are watching and the business and community leaders who have stepped forward to help support entertaining and enlightening theatre in the area. Included in the Playbill is information about our productions (casts, crews, biographies), trivia about the play and its playwright, and attractive and informative advertisements and articles about our volunteers, staff and YOU—our sponsor or advertiser!
Our patrons read the Playbill in the theatre before the show, at intermission, after the show, and later—at home—when they want to remember the name of an actor or locate a coupon or phone number for a local business. Many audience members collect their Playbills!
Circulation and Readership Facts & Figures
Number of productions – 6
Theatre seating capacity – 112
Performances per show – 11
Potential Audience per Show Run – 1,232
Potential Audience per Season – Over 7,000
Rates:
Playbill Advertising Rates – Full Color
Page Size Season Rate* Show Rate
Back Cover $1,600 $500
Inside Front Cover $1,450 $400
Inside/Back Cover $1,450 $400
Half Page – Horizontal $750 $300
Playbill Advertising Rates – Black & White
Page Size Season Rate* Show Rate
Back Cover $900 $250
Inside Front Cover $600 $150
Inside/Back Cover $600 $150
Full Page $450 $125
Half Page Vertical $350 $95
Half Page – Horizontal $250 $75
Playbill Ad Specifications
Page Size Width X Height
Two Page Spread 10.25” X 7.75”
Back Cover 5” X 7.75”
Inside Back/Front Cover 5” X 7.75”
Full Page 5” X 7.75”
Half Page Vertical 2.5” X 7.75”
Half Page Horizontal 5” X 3.75”
Digital Files are preferred. Acceptable file types EPS, TIF,PDF and JPG
Email digital ads to:ep@germantowncommunitytheatre.org.
E-newsletter – Theatre Talk
Our E-newsletter, Theatre Talk is distributed 25+ times each season to over 2,000 patron e-mail addresses. Consider including a banner ad in each issue for an entire season. You can change your ad with each edition including links to special offers on your website.
Website Banner Ad
Our website is our number one choice for patrons seeking information about our theatrical programming. Considerincluding a banner ad for seasonal specials during the run of a single show or for the entire season. You can change your banner ad monthly and include links to special offers on your own website.
Rates:
Website Banner Ad
Description / Season Rate / Show Rate
468 x 60 pixels Horizontal Banner / $300 / $75
160 x 600 pixels Vertical Banner / $350 / $100
Ad Specifications
E-newsletter and Website Banner Specifications
Horizontal Banner 468 x 60 pixels (JPG or PNG format)
Vertical Banner 160 x 600 pixels(JPG or PNG format)
Digital Files are preferred. Acceptable file types JPG or PNG
Email digital ads to:ep@germantowncommunitytheatre.org.
The Audience Equation
Calculating the value of an affluent, educated audience:
Median Household Income $165,000
+Median Home Net Worth$315,000
+College Education 80%
+Germantown/Cordova/Collierville Residency 59%
+Patrons who dine before or after show 53%
= Discretionary income and interest in YOUR business!
